Customer Journeys

Customer journeys are the different types of processes a user goes through to achieve a goal (e.g.: onboard, apply for a loan, open a bank account, etc.). They vary in complexity from custom flows (HTML forms built from scratch, with no underlying data model), to form driven flows (a succession of steps that run on top of a data model based on a business entity record), to digital journeys (complex user experiences in which you can combine multiple form driven flows and custom flows).