Campaign management is the process of planning, organizing, executing, and tracking different types of campaigns that serve multiple purposes: marketing, sales, administrative, and so on.
Throughout the buying journey, customers bounce between different digital channels (mobile devices, laptops, etc.) so marketers need to ensure that customers receive the same seamless experience no matter which channel they use. Moreover, the content needs to be personalized based on each customer needs.
Use the below FintechOS components to easily create, manage, and personalize your campaign.