Defining the Campaign Audience

Audience is any specific person that exists in the database that agreed to a data processing consent for marketing purposes and which fulfills any conditions that might be set. To define the campaign audience, click the Audience tab. The content of the Audience section varies based on the Audience Type selected. The Audience field filters the available audience with certain rules data in order to deliver a customizable marketing experience. The data source for the audience is the audience type, which can be:


Click the Save and reload button. The Edit Campaign page is displayed. To navigate between sections, click on the bullets from the bullet list which renders the section tabs.