Configure the Audience

The audience configuration process represents one of the major actions of customizing a Quote&Bind offer application. In this way, the offered insurance options can target a certain segment of customers so that the offers fit the needs of this created audience. The audience is configured using the Hyperpersonalization Processor.

For the audience configuration process, you must firstly create targeted customer segments for the sales process, and then the created segments can constitute a customer audience to which insurers can address with various offers, in our case, with one or more offer cards.

1. Go to Main Menu > Product Factory > Proposal Configurator > Audience. The audiences list is displayed, as shown below.

   

2. Add new audience types as per the Hyperpersonalization Processor documentation.